What happens at a summit?
Within one summit, there are dozens of interviews and many – maybe not all – will be pertinent to where you are in your business journey.
If you watch the interviews live, you have the opportunity to ask questions. If not, you can watch the recording – there is still a great deal you can learn from these guys.
How does a summit work?
Just like the Wedding Fayre format, a summit ‘works’ in two ways.
- For the audience, the summit provides free training to those who take up the opportunity of a free seat. There may also be some free-to-download guides, workbooks and other useful materials.
- For the experts, the summit provides an audience. They each have a product or service they want to sell to you, and their interview slot allows them time to impress you with their expertise.
What’s the catch?
There’s no catch.
Signing up for the summit – or downloading any free guide – will require you to part with your email address. So, you will be added to the host’s mailing list.
Clearly, the experts are looking for more clients. First though, in return for your email address, they will offer something extra of value to you: a free book, maybe a free consultation.
If you accept this free gift, you will also receive a follow-up sequence of emails giving you more information about the expert and whatever they have to offer. In time, once you get to know them, you may well become a customer. Job done!
But, once you’ve given your email address, to the host or to any of the experts, it’s easy to unsubscribe from future emails should you decide you are no longer interested in whatever they are offering.