Let me explain.
A summit is a bit like a Wedding Fayre.
You decided already to get married – now you need a venue, a caterer, and a cake, and flowers and …
You go along, with your intended, and meet up with local businesses who have something to offer for your big day.
A summit – the kind I’m recommending – is a global online event comprising a series of videoed interviews between the summit host and an array of experts.
Between them, they tackle a single topic, determined by the summit host.
Within one summit, there are dozens of interviews and many – maybe not all – will be pertinent to where you are in your business journey.
If you watch the interviews live, you have the opportunity to ask questions. If not, you can watch the recording – there is still a great deal you can learn from these guys.
Just like the Wedding Fayre format, a summit ‘works’ in two ways.
There’s no catch.
Signing up for the summit – or downloading any free guide – will require you to part with your email address. So, you will be added to the host’s mailing list.
Clearly, the experts are looking for more clients. First though, in return for your email address, they will offer something extra of value to you: a free book, maybe a free consultation.
If you accept this free gift, you will also receive a follow-up sequence of emails giving you more information about the expert and whatever they have to offer. In time, once you get to know them, you may well become a customer. Job done!
But, once you’ve given your email address, to the host or to any of the experts, it’s easy to unsubscribe from future emails should you decide you are no longer interested in whatever they are offering.
There are two ‘traps’, if that’s what you’d like to call them.
If you have time but no budget, the summit is your best option for training.
Watch as many of the videos as you can manage within the given time constaints, and do your best to resist signing up for a product.
No, I don’t think so – and that’s why I’m recommending them to you. Dip your toe in the world of summits. Test the water. See what happens.
In 2015, I attended my first summit: Chandler Bolt’s Self-Publishing Success Summit. It was a veritable crash course in content marketing for me. I had a lot to learn; and learn I did. For free. A year later, I signed up for the Self-Publishing School and my first book EDITING The RedPen Way was published within the 90-day challenge.
I’ve now lost count of the number of summits I’ve attended. I rarely see all the videos. Rarely invest in the access pass. Know I won’t have time to watch them all and absorb all the messages.
I often invest in the products/services though, and am grateful for the chance to hear from the experts ahead of making purchasing decisions.
7-17 June: Content Marketing Success Summit
More information soon! I am a speaker on this summit!!!
Click here for your free ticket for the summit.
Click here for a free copy of Nick’s ebook Reader Magnets.
And register for the webinar here.
10-21 July: Nick Palkowski’s Impact & Income Summit
Nick’s passion is podcasting and he founded Your Podcast Guru. Click here for your free access pass to his summit. All-access pass costs $97.
28 Aug – 12 September: Ted McGrath’s Message to Millions
More information soon …
13-29 September: Michael Hyatt’s Free to Focus
More information soon …
If you have any questions about summits, contact me – by email, or by posting your query in the ScrivenerVirgin Facebook group. I’m here to help!